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New York Folklore Vol. 12. Nos. 1-2, 1986
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NY Folklore Vol. 12, No. 1-2

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NEW YORK FOLKLORE
Vol. XII, Nos. 1-2, 1986
Marketing Folk Art

CONTENTS

Editor’s Preface iv

Religious Symbols in Afro-American Folk Arts
Maude S. Wahlman 1

Marketing the Art of Migrant Laborers

Mary Arnold Twining
25

Special Section, "Marketing Folk Art"

Introduction by the Guest Editor

Rosemary O. Joyce
43

The Marketing of Objects in the Folk Art Style

C. Kurt Dewhurst and
Marsha MacDowell
49

Traditions for Sale: Marketing Mechanisms for Baltimore's Screen Art, 1913-1983
Elaine Eff 57

Who Will Market the Folk Arts?

Egle Victoria Zygas
69

"Crafts Assistance Programs" and Traditional Crafts
Robert T. Teske 75

Commentary

Geraldine N. Johnson
John Michael Vlach

85
88

Mitigating Marketing: A Window of Opportunity for Applied Folklorists
Alf Walle 91

Review:
Religious Folk Art in America
(Dewhurst & MacDowell,
Museum of American Folk Art)
Varick A. Chittenden 113

Contributors to this Issue
119


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“Folklorists and anthropologists have been pained witnesses to the declining quality of traditional arts, and the exploitative treatment of traditional artists, in many areas of the world, resulting from skyrocketing demand for “primitive art” among the industrial nations and the efforts of commercial marketing interests to cash in on that demand.” From the “Editor’s Preface of the special New York Folklore issue, Marketing Folk Art



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